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Achter de Dom 14
3512 JP, Utrecht
As a national platform and ambassador for photography, the Nederlands Fotomuseum aspired to create and curate a permanent exhibition with accompanying catalogue that honored photography as a contemporary and topical medium. As a result, the idea for the world’s first permanent 'Gallery of Honour of Dutch Photography' was born, in which 99 photographs of iconic value tell the story of photography in the Netherlands from 1841 to the present.
We provided the design for both the exhibition and publication. The exhibition shows the earliest examples of photographs and showcases work by dozens of photographers who explored boundaries, developed new techniques, and brought about innovation – from black and white images to color photography and the digital age.
Apart from the exhibition design, we were also closely involved in the process of conceptualizing the main statement of the Gallery. Within the idea of ‘99+1’, we let the public decide: the exhibition consists of 99 iconic works, and one empty frame. That blank space symbolizes the photograph which – consciously or unconsciously – was not chosen or overlooked, unknown or not (yet) appreciated. Visitors are invited to choose this ‘missing photo’ themselves and engage in a discussion about the meaning of photography through a mobile app, that was designed in collaboration with DOOR.