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3512 JP, Utrecht
The exhibition Double Act in the Centraal Museum in Utrecht brings together two seemingly very different collections: video installations by the American Kramlich Collection and the 17th century paintings of Centraal Museum. Presenting medium, artist and era in a new light by combining several influential artists and works.
For this special occasion we created a campaign where two different ereas of artists are combined and merged together, embodying the essence of the exhibition. It’s inviting the viewer to look for the relation between two contrasting images, whilst simultaneously leaving enough space to appreciate the individual artwork.