Our approach was to focus on the fusion aspect of the new company. Merging different expertises and backgrounds into one word-mark/logo.

We used customised typography for a logo that quite literally fuses and merges into one. The outcome is used as a starting point to produce a visual language with shapes and forms that can be used together with Fuse’s imagery and content. Adding this layer creates a recognisable and creative brand language that stays true to the origin and meaning of Fuse.