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Gaudeamus Gaudeamus

Festival for curious ears

Gaudeamus
Brief

Gaudeamus is the oldest music festival in The Netherlands dating back to 1945, since then they are familiar name all around the world as they bring pioneering sounds together in Utrecht. For the 2024 edition they asked us develop a new campaign that respects their heritage but also bring something new to their impressive history.

Approach

In 2023 we developed a new system based on the identity of Gaudeamus. The challenge was to evolve their identity and come up with an approach that would be usable for many more years to come without loosing recognisability and feeling like a repetition. Their current graphic system is based on the staff lines used to write music on so we interpreted the lines into a more fluid system that translates sounds to shapes signifying the wide spectrum of music you experience when visiting the festival. In 2024 we built further on this concept and developed new shapes and animations that look new but still feel like Gaudeamus underlining the strength of the system and approach.

Services:
Concept
Graphic design
Animation
Year:
2023 - current